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Case Study: How JEVM Boosted UGI University SEO Visibility & Social Media Engagement leads to 200% increase in admission inquiries

Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting
Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting

Our Strategy & Approach

Client overview

Client Name: Universal Group of Institutions (UGI)

 Industry: Higher Education (Engineering, Management, Law, Nursing, Pharmacy, Polytechnic, and more)

 Website: ugi.ac.in

Universal Group of Institutions is one of North India’s leading education hubs, offering diverse programs across engineering, law, management, pharmacy, and nursing. UGI focuses on delivering world-class academics, industry exposure, and holistic development to students.

Challenges & Goals

Challenges

  • Low organic visibility in a highly competitive education sector.
  • Limited keyword rankings for program-specific search terms (e.g., “best engineering college in Punjab”).
  • Irregular social media posting with low engagement and no structured campaigns.
  • Outdated content not aligned with student queries and admission trends.

Goals

  • Improve organic rankings for competitive admission-related keywords.
  • Drive consistent organic traffic during peak admission cycles.
  • Create a strong social media presence to engage students and parents.
  • Build brand trust through student success stories, alumni highlights, and institutional achievements.

Our Strategy & Approach

  1. SEO Strategy

    • Full SEO audit to identify on-page issues, technical errors, and keyword gaps.
    • Keyword mapping focused on “admissions + course + Punjab/Chandigarh” combinations.
    • Optimized 50+ program pages with fresh content and structured metadata.
    • Implemented schema markup for courses, reviews, and FAQs.

  2. SMM Strategy

    • Built a content calendar covering admissions updates, student life, and placement drives.
    • Launched campaign hashtags (e.g., #LifeAtUGI, #UGIPlacements).
    • Designed creative student-centric graphics and video reels.
    • Focused on Instagram, Facebook, and LinkedIn for maximum impact.

  3. Performance Optimization

    • Fixed broken links, optimized site speed, and improved mobile responsiveness.
    • Set up Google Analytics & Search Console for real-time tracking.
    • Created admission-focused landing pages with lead forms.
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Success Rate

Execution & Key Actions Taken

  • Website SEO

     

    • On-page optimization of program pages (engineering, management, pharmacy, law, etc.).
    • Blog creation: Topics like “Top Engineering Colleges in Punjab,” “Career Options After Pharmacy,” etc.
    • Backlink strategy through educational directories, guest blogs, and student forums.

       

  • Social Media Marketing

     

    • Instagram reels showcasing campus life, events, and student testimonials.
    • Facebook ads targeting students & parents during admission season.
    • LinkedIn posts highlighting faculty, research, and alumni placements.
    • Weekly engagement campaigns: quizzes, polls, and “Ask-Me-Anything” admission FAQs.

       

  • Content & Branding

     

    • Visual revamp of banners and infographics.
    • Integration of student testimonials and alumni success stories into content strategy.
    • Highlighted UGI’s placement partners and success metrics across platforms.

Results Achieved

  • Organic Traffic Growth: +280% increase in organic visits within 8 months.
  • Keyword Rankings: Ranked in Top 5 for 30+ admission-related keywords (e.g., “best engineering college in Punjab,” “law college in Chandigarh”).
  • Social Media Engagement: 5x increase in Instagram reach; Facebook engagement up by 300%.
  • Lead Generation: 200% increase in admission inquiries via website forms & SMM campaigns
  • Brand Authority: Stronger visibility in both organic and social channels during admission season.

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Case Study: How JEVM.com Boosted UGI SEO Visibility & Social Media Engagement leads to 200% increase in admission inquiries

Category

SEO & Analytics & Digital Marketing

Clients

https://www.ugi.ac.in/

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