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  5. Case Study: How JEVM Helped Pioneer Immigration 3X Leads with SEO, SMM & Paid Ads

Case Study: How JEVM.com Helped Pioneer Immigration 3X Leads with SEO, SMM & Paid Ads

Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting
Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting

Client overview

Client Name: Pioneer Immigration & Education Consultancy Pvt. Ltd.
 Industry: Immigration & Overseas Education
 Location: UK and India
 Website: https://pioneerimmigration.com/

Pioneer Immigration is one of North India’s leading overseas education and visa consultancies, specializing in Canada PR, IELTS coaching, and student visas.

Challenges & Goals

Challenges

  • Low visibility on Google for high-competition keywords like “Canada PR consultant Chandigarh”.
  • Outdated blog and weak SEO structure.
  • Social media was inactive with very low engagement (<1% engagement rate).
  • Paid ads were being run without targeting optimizations → high CPL (Cost per Lead).

Goals

  • Rank on Page 1 of Google for immigration keywords within 6–9 months.
  • Increase organic lead flow by 3x.
  • Build brand credibility on Instagram, Facebook, and LinkedIn.
  • Reduce Cost per Lead (CPL) from ₹1,200 to under ₹500 via paid campaigns.

Our Strategy & Approach

  1. SEO (Search Engine Optimization)

    • Conducted complete SEO audit (site speed, technical errors, backlinks).
    • Built a keyword cluster around Canada PR, Study Visa, IELTS coaching, Immigration Consultant Chandigarh.
    • Optimized 30+ service pages and built a dedicated resource/blog hub.
    • Implemented local SEO optimization (Google Business Profile, citations, reviews).

  2. SMM (Social Media Marketing)

    • Created a content calendar: 15 posts + 5 reels per month.
    • Highlighted student visa success stories (with video testimonials).
    • Weekly interactive posts: quizzes, polls, Q&A sessions.
    • Launched LinkedIn campaigns to engage professional audiences.

  3. Paid Ads (Google & Meta)

    • Designed ad funnels for PR Consultation and Student Visa Programs.
    • Ran Google Search Ads for “Canada PR Consultant,” “Study Visa Chandigarh.”
    • Ran Meta Lead Ads on Facebook & Instagram targeting students + parents.
    • Introduced retargeting campaigns (CTR improved by 2.5x).
0 %

Success Rate

Execution & Key Actions Taken

  • SEO

    • Built 150+ backlinks from education and immigration niche websites.
    • Increased keyword coverage from 120 → 450 keywords in 8 months.
    • Blog posts like “Step by Step Process for Canada PR” ranked in Top 3 on Google.

  • SMM

    • Instagram followers grew from 3,200 → 12,000 in 10 months.
    • Engagement rate increased from 0.9% → 5.6%.
    • Viral reels (student success testimonials) crossed 25,000+ views.

  • Paid Ads

    • Google Ads CTR improved from 2.1% → 6.8%.
    • Reduced Cost per Lead (CPL): ₹1,200 → ₹420.
    • Conversion rate on landing pages increased from 4.5% → 13.2%.
    • Monthly Leads via Paid Ads: from 280 → 950+.

Results Achieved

SEO Performance

  • Organic Traffic: +320% increase (from 5,000 → 21,000 monthly visitors).
  • Keywords on Page 1: from 12 → 68.
  • Leads from organic traffic: 60 → 210 per month.

SMM Performance

  • Followers Growth: +275% (Instagram + LinkedIn combined).
  • Engagement: 6x higher compared to previous year.
  • Social Media Leads: 35 → 140 per month.

Paid Ads Performance

  • Leads Generated: +240% (280 → 950 monthly)
  • Cost Per Lead (CPL): ₹1,200 → ₹420.
  • ROI: 3.5x return on ad spend.

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Case Study: How JEVM.com Helped Pioneer Immigration 3X Leads with SEO, SMM & Paid Ads

Category

SEO & Analytics & Digital Marketing

Clients

https://pioneerimmigration.com/

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