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Case Study: How JEVM Elevated Matrika Natural Foods with SMM & Paid Ads reduced CAC by 58%

Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting
Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting

Client overview

Client Name: Matrika Natural Foods
 Industry: E-commerce — Cold-Pressed Oils & Natural Foods
 Location: India (India-wide reach via online)
 Website: matrikanaturalfoods.com

Matrika is a niche e‑commerce store that curates unprocessed, cold‑pressed oils using traditional methods, tailored for cooking, skincare, and wellness audiences.Matrika Natural Foods

Challenges & Goals

Challenges

  • Limited social media presence: ~3.6k Instagram followers with just ~61 posts to date.
  • Low brand awareness in densely competitive food & wellness digital space.
  • No structured paid campaigns—lacking lead generation, traffic growth, or conversion mechanisms.

Goals

  • Increase Instagram followers from 3.6k to at least 9.1k.
  • Boost website traffic from social channels by 250%.
  • Generate direct sales via ads, aiming for ROAS (Return on Ad Spend) of 4x+.
  • Establish engaging, relatable brand presence through storytelling, UGC, and influencer collaboration.

Our Strategy & Approach

  1. Social Media Marketing (SMM)

     

    • Content Calendar: 12–15 posts + 6 reels per month, educational and aspirational—“Benefits of Cold-Pressed Oils,” recipes, skincare tips.
    • UGC & Influencers: Weekly customer recipe features; collaborated with 3 micro-influencers in natural food & wellness niche (10k–30k followers).
    • Engagement Features: Polls (“Which oil for hair care?”), recipe contests (“Tag us in your dietary delights”), and “Behind the Process” stories.

       

  2. Paid Advertising

     

    • Instagram & Facebook Ads: Carousel ads targeting Clean Beauty & Organic Cooking interest groups; highlight product benefits + discount code offer (“Use MATRIKA10”).
    • Google Shopping Campaigns: Targeted “cold-pressed oils,” “best cooking oils India” to capture high-intent shoppers.
    • Retargeting: Dynamic product ads for site visitors who abandoned carts or viewed product pages—CTR push and conversion recovery.

       

  3. Performance Optimization

     

    • Set up comprehensive KPI tracking: Reach, Engagement Rate, Click-Through Rate (CTR), Conversion Rate (CVR), Cost per Acquisition (CPA), ROAS.
    • Run A/B tests on visuals and ad copy to refine best-performing creatives for each segment.
0 %

Success Rate

Execution & Key Actions Taken

  • SMM Outcomes

    • Grew Instagram followers from 3.6k → 9k over 6 months (216% growth).
    • Engagement rate uplift from ~2% → ~7% (3.5x increase), thanks to reels and interactive content.
    • Influencer-driven posts delivered 5k average saves and 400+ direct messages per campaign.

  • Paid Ads Metrics

    • Instagram/Facebook Ads: CTR improved from 0.8% → 3.5%.
    • Cost per Purchase dropped from ₹750 → ₹320.
    • Google Shopping: Conversion Rate rose from 1.5% → 4.2%.
    • Overall ROAS: from baseline 1.8x to 4.5x.

  • Sales and Traffic

    • Social-originated website traffic increased by 260%, from ~800 → ~2,900 monthly visitors.
    • Monthly e-commerce orders via social and retargeting ads rose from 45 → 170.
    • Revenue from these channels: from ₹2.7 lakh → ₹10.2 lakh per month.

Results Achieved

  • Audience Growth – Instagram followers expanded from 3.6k to 9k in 6 months (216% growth).

  • Engagement Surge – Engagement rate climbed from ~2% to ~7% (3.5x increase) via reels & interactive content.

  • Influencer Impact – Campaigns delivered ~5k saves and 400+ direct messages per campaign.

  • Ad Performance – CTR improved from 0.8% → 3.5%; Cost per Purchase dropped ₹750 → ₹320; ROAS boosted from 1.8x → 4.5x.

  • Revenue Growth – Social-driven sales rose from ₹2.7 lakh to ₹10.2 lakh/month, with orders up 3.7x and traffic up 260%.

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Case Study: How JEVM.com Elevated Matrika Natural Foods with SMM & Paid Ads reduced CAC by 58%

Category

SMM & Analytics & Digital Marketing

Clients

https://matrikanaturalfoods.com/

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