Case Study: How JEVM Helped New Delhi Spine Hospital Build Authority & increased booked appointments by 233%

Custom Branding

Website Design

Digital Marketing

Strategy Consulting

Analytics & Reporting

Analytics & Reporting

Client overview

Client Name: New Delhi Spine (Dr. V. Anand, Spine Specialist, PSRI Multispeciality Hospital, New Delhi)
Industry: Healthcare (Spine Surgery & Rehabilitation)
Website: newdelhispine.com

Dr. V. Anand is a renowned spine specialist offering advanced treatment for spinal conditions. His expertise covers both surgical and non-surgical interventions, supported by evidence-based practices.

Challenges & Goals

Challenges

No dedicated, optimized website showcasing expertise.
Weak search engine visibility and low keyword rankings.
Lack of SEO optimization on existing content.
Inconsistent social media presence, minimal engagement.

Goals

Build a modern, responsive, and SEO-optimized website.
Improve search engine rankings and increase organic traffic.
Establish consistent social media presence and credibility.
Create content strategy to attract patients and improve brand authority.

Our Strategy & Approach

Website Development
- Designed and developed a modern WordPress website with responsive design.
- Built a user-friendly navigation structure: Home, About, Services, Patient Resources, Blog, Contact.
- Added conversion-focused elements: consultation form, click-to-call buttons, and testimonials.
SEO Optimization
- Conducted extensive keyword research targeting:
  - “Best spine surgeon in Delhi”
  - “Spine specialist New Delhi”
  - “Minimally invasive spine surgery in Delhi”
- On-page SEO: optimized meta tags, headers, schema markup, and images.
- Off-page SEO: built local citations and backlinks from healthcare directories.
- Submitted sitemap and ensured indexing for new content.
Content Strategy
- Created service pages detailing treatments (herniated disc, scoliosis, spinal stenosis, etc.).
- Published blogs on patient-centric topics like: “10 Signs You Need to See a Spine Specialist”, “Minimally Invasive Spine Surgery Explained”.
- Developed patient resources: FAQs, treatment guides, recovery tips.
Social Media Management
- Optimized Facebook & Instagram profiles with professional branding.
- Built a content calendar with 3–4 posts/week.
- Focused on educational reels, patient awareness posts, and testimonials.
- Managed engagement (comments, DMs) to strengthen trust.
Performance Tracking
- Monitored keyword growth in Google Search Console.
- Tracked website sessions, bounce rate, and conversions.
- Analyzed social engagement through Meta Insights.

0 %

Success Rate

Execution & Key Actions Taken

Optimized 25+ service & blog pages for primary keywords.
Indexed 100% of pages with sitemap submission.
Built 50+ backlinks from healthcare and medical directories.
Published 12 healthcare blogs in the first 3 months.
Created downloadable “Patient Recovery Guide” as a lead magnet.
Engagement rate increased from 0.8% → 5.2%.
Awareness campaign reached 120k people in Delhi NCR.

Results Achieved

SEO & Website Performance

Organic traffic: +280% (from ~1,200 → ~4,600 visits/month in 6 months).
Keywords ranking on Page 1: from 6 → 45 (including “Best spine specialist in Delhi”).
Bounce rate reduced from 70% → 38%.

Social Media Performance

Followers: +467% growth (1.2k → 6.8k).
Engagement: 6x increase with reels averaging 20k+ views.
Inquiries via DMs increased by 190%.

Lead Generation & Conversions

Website consultation inquiries grew from 15 → 62 per month (+333%).
Conversion rate improved from 2.1% → 7.8%.
Estimated ROI from digital campaigns: 5.2x.

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Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

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Can you help with existing websites?

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Project Name

Case Study: How JEVM.com Helped New Delhi Spine Hospital Build Authority & increased booked appointments by 233%

Clients

https://newdelhispine.com/

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Case Study: How JEVM Helped New Delhi Spine Hospital Build Authority & increased booked appointments by 233%

Client overview

Challenges & Goals

Challenges

Goals

Our Strategy & Approach

Success Rate

Execution & Key Actions Taken

Results Achieved

Lets address your questions today!

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