SEO Case Study: How JEVM.com Helped Cheema Boilers Limited Increase Organic Traffic by 350%

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Our Strategy & Approach

Client overview

Client Name: Cheema Boilers Limited (CBL)

 Industry: Manufacturing (Industrial Steam Boilers & Thermal Energy Solutions)

 Website: https://cheemaboilers.com/

Cheema Boilers Limited is one of India’s leading manufacturers of steam boilers and industrial heating solutions. With decades of engineering expertise, CBL serves industries like textiles, food processing, paper, chemicals, and pharmaceuticals. Their portfolio spans boiler design, manufacturing, commissioning, and after-sales service.

Challenges & Goals

Challenges

  • Outdated content and broken website components.
  • Inconsistent website performance with downtime issues.
  • Security vulnerabilities due to irregular technical maintenance.

Goals

  • Improve website performance, speed, and uptime.
  • Refresh content and visual assets to highlight latest innovations.
  • Enhance user experience with better navigation and functionality.
  • Drive measurable growth in organic visibility and lead generation.

Our Strategy & Approach

  1. Website Audit & Diagnosis

    1. Conducted a full technical and SEO audit.

    2. Identified broken links, outdated plugins, and UI inconsistencies.

    3. Benchmarked site speed, mobile responsiveness, and organic keyword coverage.

  2. Maintenance Cycles
    1. Planned monthly cycles for technical upkeep and security patches.
    2. Coordinated with CBL’s technical and marketing teams to ensure real-time updates.
  3. Content Optimization
    1. Updated product/service descriptions with fresh technical insights.
    2. Integrated latest brochures, certifications, and client case studies.
    3. Improved on-page SEO with targeted industry-specific keywords.
  4. Performance Optimization
    • Optimized high-resolution images and graphics for faster load times.
    • Fixed navigation flows and enhanced internal linking structure.
    • Deployed monitoring systems for uptime and regular backups.
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Success Rate

Execution & Key Actions Taken

  1. Website Maintenance:
      • Upgraded CMS platform and plugins for enhanced security.
      • Implemented SSL and malware monitoring tools.
      • Streamlined navigation menus for easier access to product/service pages.
  2. SEO & Content Optimization:
      • Rewrote and optimized 50+ product and industry-specific service pages.
      • Improved metadata, schema markup, and keyword alignment.
      • Created a blog section targeting industry pain points, boosting long-tail keyword rankings.
  3. UX Improvements:
    • Integrated dynamic brochures and certifications for credibility.
    • Ensured mobile responsiveness and faster load speeds across devices.

Results Achieved

  • 350% increase in organic website traffic within 9 months.
  • 60% improvement in page load speed (from 5.6s to 2.2s).
  • Bounce rate reduced by 40%, leading to better user engagement.
  • Keyword growth: From ~120 ranking keywords to 480+.
  • Leads Generated: Significant increase in qualified B2B inquiries from textile and pharma sectors.

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

SEO Case Study: How JEVM.com Helped Cheema Boilers Limited Increase Organic Traffic by 350%

Category

SEO & Analytics

Clients

https://cheemaboilers.com/

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