KI‑KAI PH is a Manila-based beauty brand specializing in DIY nail wraps, decals, magnetic eyelashes, and accessories. They sell through their Shopify storefront and in‑person at mall kiosks. Jevm.com was engaged to overhaul their online store—focusing on responsive design, intuitive navigation, product discovery, and performance enhancement—to complement physical retail presence and boost online sales.
Custom Shopify Theme – Refined KI-KAI’s existing Shopify theme to ensure faster performance, better flexibility, and brand consistency across all pages.
Clean, Brand-Aligned Redesign – Implemented a unified visual system (fonts, colors, buttons) to create a premium yet playful look fitting the beauty niche.
Streamlined Navigation – Simplified the menu structure with intuitive categories like Collections, Stores, and Wholesale, reducing clicks-to-product.
Mobile-First Experience – Designed touch-friendly layouts and faster mobile checkout flows, improving usability and conversions on smartphones.
Image & Speed Enhancement – Compressed 200+ images (WebP format, lazy loading) to drastically reduce page load time and bounce rates.
We optimized KI-KAI PH’s Shopify theme for speed and mobile performance, resulting in faster load times and smoother browsing. Bounce rates dropped as users could find products within a few taps, and mobile conversions improved due to touch-friendly layouts and clear calls to action. The redesigned visuals also elevated the brand’s online presence to match its in-store experience.
KI-KAI Fashion Ecommerce Brand
Website design and developement
https://ki-kai.ph/
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