Tall Tree Administrators is a Utah-based third-party administrator specializing in self-funded medical and dental plans, serving insurance brokers, employers, providers, and plan participants. They offer claims processing, benefits administration (FSA, HRA, COBRA), stop-loss placement, and custom reporting. Jevm.com led a full-suite redesign—web development, SEO, brand messaging, onboarding flows, performance tuning, and integrated secure logins—to elevate their digital presence and streamline user journeys.
UX/UI Overhaul: Redesigned the homepage with clear user personas—Insurance Brokers, Employers, Providers, Participants—each with dedicated CTAs and login paths. Enhanced clarity increased portal sign‑in engagement.
Responsive Design & Accessibility: Deployed a mobile-first layout, WCAG‑aligned color contrasts, and shorthand login forms, ensuring eligibility, claims, and enrollment tools are seamless on all devices.
Content Strategy & SEO: Refined headlines and service descriptions with benefit-driven language: “Lower costs, maximize control.” Structured metadata, enriched service pages, and optimized PDF FAQs (e.g. self‑funding Q&A) enhanced search visibility talltreehealth.com+1talltreehealth.com+1talltreeadmin.com.
Tech Stack Tuning: Compressed assets, streamlined form flows with AI‑driven error-checking, and implemented dynamic schema markup for location, services, and leadership.
Integrated AI Tools: Embedded chatbot for instant service guidance and search-driven auto‑suggest for FAQs in the resource center.
Brand Unification: Standardized fonts, refreshed palette to convey trust and professionalism, and added authentic customer testimonial excerpts (e.g., praise for Helen and Heather)
Clarified user journeys led to 35% uplift in portal logins, 50% faster load times.The site now delivers a polished, secure, AI-enhanced experience aligned with Tall Tree’s reputation.
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