H2O Securities is a blockchain-fintech startup based in London and Cape Town, specializing in OPEX leasing of water infrastructure through DeFi and tokenized smart contracts. Serving water technology providers, industrial operators, property owners, and plant operators, they bridge the $200 B annual funding gap in global water infrastructure with their H2O Water Network and H2ON Token. Jevm.com was tasked with redesigning their website to clarify user paths, build trust, and improve performance and engagement.
Information Architecture Overhaul: We restructured navigation into clear user paths: Water Tech Providers, Industrial Operators, Portfolio Owners, and Plant Operators, with prominent CTAs like “See How It Works.”
UI & Visual Refinement: Redesigned homepage with clean hero sections summarizing the water crisis statistics and the asset leasing proposition (~$200B funding gap, +370 B liters shortfall) h2o-securities.com.
Content Simplification: Introduced concise benefit-driven copy with schema markup, explaining OPEX leasing vs CAPEX, token utility, staking pools, and DAO governance.
Trust Enhancements: Added global presence indicators (London, Cape Town), live investment stats (e.g., $150 M funding secured), and blockchain innovation signals
Performance & Responsiveness: Compressed visuals, lazy-loaded blockchain diagrams, combined with CDN integration—reducing load times and ensuring smooth desktop and mobile experiences.
Boosted Engagement: Stakeholder paths clarified, reducing confusion and driving higher click-throughs on “See How It Works.”
Credibility Uplift: Transparent stats and location markers strengthened trust in water-finance innovation.
Technical Clarity: Core offerings—leasing model, token mechanics, staking options—are now easily accessible and understandable.
Performance Gains: Effortless site interactions across devices, positioning H2O Securities as a polished, global fintech platform ready for scale.
H2O Blockchain Fintech Startup
Development & SEO
https://h2o-securities.com/
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