Millionaires Choice Parfum is a luxury fragrance brand from Dubai and London, offering a high-end collection crafted by French master perfumers. With six signature scents plus a limited edition line, the brand sells through an ecommerce website and exclusive UAE retail outlets like Burj Al Arab, Atlantis, and Al Ain Mall. Jevm.com led a full design and development refresh to enhance the site’s premium feel, navigation clarity, and mobile shopping experience.
The original site featured static, image-heavy layouts with minimal product details and outdated ecommerce functionality. Navigation was limited to a simple menu, making it hard for users to explore different fragrance lines or learn about craftsmanship. Crucially, the site lacked scalability, had no wishlist or account features, and offered a slow mobile experience—undesirable for a luxury brand targeting discerning customers.
Premium Visual & Brand Refresh: We redesigned landing and product pages using full-bleed imagery, rich color overlays, and elegant typography to align with the opulent fragrance aesthetic.
Enhanced Navigation & Ecommerce UX: Introduced advanced features like wishlist, account login, and clear category filters (e.g., MC1–MC6, Limited Edition, Trial Kits). Shifted “Login/Sign Up,” “My Account,” and “Wishlist” into persistent, user-accessible elements.
Product-Focused Detail Pages: Included descriptive perfume storytelling, bottle imagery, detailed olfactive notes, pricing information, and a prominent “Add to Cart” CTA.
Mobile-First Optimization: We ensured touch-friendly interactions, reorganized layouts for smaller screens, and streamlined cart flows to reduce friction.
Performance & Scalability Upgrades: Implemented WebP image conversion, lazy loading, and Shopify enhancements to speed up load times, improve mobile responsiveness, and support future product offerings.
Visually immersive pages now reinforce luxury brand identity and craftsmanship.
Easier browsing and filtered categories led to increased engagement and longer session duration.
The introduction of wishlist and account features enhanced personalization and repeat purchasing.
Mobile-first improvements produced faster load times and smoother checkout on smartphones.
MC Luxury Perfume online Store
Design & Development and Digital Marketing
https://millionaireschoiceparfum.com/
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