West Bengal Tourism’s mobile app provides travelers with curated destination information, interactive maps, festival guides, nearby services, property booking, and a digital tour guide experience across 700+ locations in the region. Jevm.com led the redesign and redevelopment for Android—focusing on UI modernization, UX streamlining, performance optimization, and feature expansion to enhance usability and engagement for both domestic and international tourists.
The existing app offered robust content and features but suffered from outdated interface design, inconsistent navigation, sluggish performance, and unclear segmentation of core functions like booking, local services, and ratings. Maintaining responsiveness across diverse devices and Android versions while handling rich media and map integration—without compromising speed—was critical. The app also needed to align with government data privacy standards for user registration and location-enabled services.
UI & Thematic Redesign
We refreshed the app’s visual identity using a clean, modern UI with intuitive iconography and segmented sections for Attractions, Festivals, Bookings, Map Services, and Emergency Contacts—ensuring quick readability and direct access.
Streamlined Navigation & Onboarding
Introduced a bottom navigation bar and customizable home dashboard so functions like map‑based sightseeing, festival calendars, or property booking are accessible within two taps. A one-time onboarding tutorial emphasized key features and location permissions.
Performance Optimization
Implemented lazy-loading of images and map tiles, optimized APIs for quick data retrieval, and reduced APK size. Transitions and location-based searches now load in under one second even on mid-tier devices.
Feature Enhancements
Upgraded map integration to display nearby amenities (ATMs, restrooms, hospitals) dynamically with category filters. Enhanced user profiles with optional registration—enabling booking, rating, sharing—as per data-opt-in policies.
Modular Architecture & Data Privacy Compliance
Built scalable, class-based modules for offline content caching (e.g., events calendar), and incorporated Google’s Material Components for consistent UI. User data flows follow encrypted transit protocols and align with the app’s privacy policy
Post-launch metrics show a dramatic improvement in user experience—navigation throughput increased by 60%, map interaction speed doubled, and feature discovery (e.g., festival listings, amenities locator) improved by over 70%. The refreshed design and faster performance translated into longer session times and higher user satisfaction, positioning the app as a trusted, real-time travel companion for exploring West Bengal.
WB Tourism Android App
App Design & Development
https://play.google.com/store/apps/details?id=wbtourism.info&hl=en_IN
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